MTN, in collaboration with content aggregator, “Content Connect Africa”and Just Music has clinched a landmark deal that gives it the exclusive rights to Adele’s much-anticipated single entitled “Hello” which wasreleased on October23, as a caller ring back tone. During the advertisement break of the popular reality television series “British X Factor”,which was aired on Sunday the 18th of October, Adele teased fans with snippets of the much-awaited album. This is the first time ever that Adele has sanctioned the use of hermusic through this format.“Hello” is the single taken from Adele’s highly anticipated new album etitled ‘25’ set for worldwide release on the 20 th November this year. ‘Hello” launches as an exlusive Caller Tune on MTN on Friday 23 rd October in South Africa, Nigeria and Uganda andwill be exclusively available to MTN subscribers for downloading on MTN’s music platforms, customers will be able to download it by dialling *123*53# at 50c per wee...